Rosita Missoni, the co-founder of the renowned Italian fashion house known for its vibrant colors and unique patterns, passed away at the age of 93. The family-owned company announced her death, celebrating her as a visionary figure in the fashion industry.
Italian designer Rosita Missoni, co-founder of the eponymous fashion house known for its bright and patterned styles, has died at the age of 93, the family-owned company said on Thursday. A Missoni statement said Rosita “passed away peacefully on January 1, 2025,” calling her “a visionary figure in the Italian and international fashion world”.
She had launched the business in 1953 with her husband Ottavio Missoni, developing a brand which became popular for its colourful knitwear featuring geometric patterns and stripes, including the signature zigzag motif known as. Born into a family of textile artisans close to the northern Italian town of Varese, Rosita studied modern languages. On a trip to London in 1948 to improve her English, she met Ottavio, who was competing with the Italian 400 metres hurdles team at the Olympics in the city. The Missoni brand gained international recognition and awards for its distinctive patterns and avant-garde use of textiles and an approach to fashion often compared to modern art.Missoni had been invited to show at the Pitti Palace in Florence but before the models went out on the runways Rosita noticed that their bras were visible through their tops, ruining the intended colour and pattern effect. She told the models to remove their bras but, under the runway lighting, their outfits became totally transparent and the incident caused a sensation. They were not invited to return the next year but Missoni was quickly on the covers of big-name fashion magazines such as Vogue, Elle and Marie Claire. Their layered designs caught the attention of a fashion world that was turning away from high fashion, and they became the standard bearer of the so-called ‘put together’ style
DESIGNER FASHION MISSONI ITALIANFASHION DEATH
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