Why we can't wait to shop Rosie Huntington-Whiteley's new beauty brand, Rose Inc
, another multitasking product that promises to plump, brighten and soften the skin thanks to a mix of potent skincare ingredients including Vitamin C and squalane.
We also love the brand's eco-friendly ethos – all of the ingredients and packaging has been sustainably sourced, while many of the products are refillable. They're also vegan and cruelty-free. 'After working closely with high-profile makeup artists for over a decade, we launched Rose Inc. as a way to indulge my quest for the best ingredients, formulas and packaging available — and I found them in working with Amyris,' said Rosie Huntington-Whiteley in the release.
'I couldn’t find other brands that unite them all in one collection. From efficacy to ethics, Rose Inc. represents everything that’s important to me in color cosmetics and skincare.' Put simply, Rosie's chic, contemporary and science-led new beauty brand is well worth getting on your radar.Softlight Luminous Hydrating Concealer
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