The booming rooftop solar panel industry nosedived overnight when the coronavirus forced homeowners to rein in spending and keep their distance from would-be installers.
Within two weeks, Sunrun had moved its field sales team online and launched a promotion offering six months of home solar power for $6. While initial online commitments were lower, the percentage of customers following through was higher.
He said, however, that it was harder to build rapport with potential customers without face-to-face contact.In Europe, rooftop solar firms developed more enticing finance plans as the pandemic made clients wary about spending. In Barcelona, renewable energy utility Holaluz has accelerated an initiative to install panels free for people with available roof space - and use them to generate power for all its customers. It aims to extend the plan to apartment blocks and commercial buildings.
Nevertheless, despite such innovations, the industry will take time to bounce back, according to industry groups.
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