(Reuters) - Henrikh Mkhitaryan's close-season transfer to AS Roma has made a lasting impact off the pitch, helping a missing Kenyan boy reunite with his family thanks to the Italian club's social media campaign.
An image of the child, 13, was featured on Twitter alongside one of Armenian midfielder Mkhitaryan when he completed his loan move from Arsenal earlier this month.
"Through @missingchild_ke partnership with @ASRomaEN we lit a big candle of hope to guide these children back home to their families," Maryana Munyendo, executive director of Missing Child Kenya, a charity that has teamed up AS Roma, wrote on Twitter. In June, Roma partnered with two charities - the US-based National Center for Missing and Exploited Children and Telefono Azzurro - to launch a social media campaign in a bid to raise awareness about missing children.
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