Amazon already offers next- and same-day delivery to 72% of the US population — so its free one-day shipping plan might not be so difficult to achieve:
its intention to turn its Prime free two-day shipping into free one-day shipping in the US, and it's earmarked $800 million to invest in this initiative in Q2.
Expanding one-day delivery may be easy for Amazon since it probably won't have to make changes to its fulfillment centers. Rather than altering fulfillment centers to make one-day shipping possible, Amazon will make changes to middle- and last-mile delivery processes,
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