In a move that flips conventional media wisdom on its head, streaming portal Roku says it will guarantee that advertisers can reach bigger audiences in primetime than some of the company’s tr…
says it will guarantee that advertisers can reach bigger audiences in primetime than some of the company’s traditional cable rivals.
Though the advent of streaming has given consumers the ability to choose when they want to watch their video favorites, the hours of 8 p.m. to 11 p.m., still known as “primetime” in the TV industry remain a choice period to reach potential customers. These hours are viewed as a block when consumers are no longer occupied by work and in a relaxed state — open, so the thinking goes, to commercial pitches.
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