The streaming platform now has 73.5 million active accounts.
“Consistent with Q2 industry trends, brand advertising on the Roku platform remained pressured YoY in verticals like technology and M&E , which was offset by increasing spend from important categories like CPG and health and wellness,” it added. “Also, the macro uncertainty has impacted the timing of Upfront negotiations, with commitments proceeding at a slower pace across the industry.”
Roku says it now has 73.5 million active accounts, compared to 63.1 million a year ago. The number of streaming hours rose to 25.1 billion, up from 20.7 billion a year ago, and flat quarter to quarter. The company said in its quarterly earnings report that it expects to deliver revenue of $815 million, and a total gross profit of roughly $355 million in Q3.and the Charlie Puth original series, the company added that “while we will invest in Roku Originals, the foundation of our content spend will continue to be third-party licensed content.”
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