Roger Federer is the world's highest-paid athlete for the first time, thanks to an endorsement portfolio that is unmatched among the world's celebrities.
The three breathe a rarefied air that’s reserved only for the most elite competitors. Jordan had the No. 1 spot on thesix times during his 13-year career with the Chicago Bulls, eventually giving up the mantle to Woods after he retired from the Bulls in 1998 .
Another sign of his command of the familiar off-court side hustle: Once companies align themselves with him, they almost never leave. Rolex, Credit Suisse, Mercedes-Benz and Wilson have all been on Team Fed for more than a decade. The exception? Jordan’s Nike. The length and terms of the deal raised eyebrows, as Federer was about to turn 37 when he signed it, an age when almost all tennis players have long since retired, a detail that meant little to the long game the retailer is eyeing.
The company hopes Federer can hold the same kind of appeal Jordan has long after he launched his last jump shot. Already tennis clubs in Europe are flooded with kids wearing “RF” hats, the logo that Nike controlled for two years after the split but is back in Federer’s hands and the foundation for future licensing deals.
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