Swiss drugmakers Roche and Novartis underscored how their portfolios are increasingly clashing on the commercial battlefield, announcing on Wednesday new data on drugs aimed at capturing market share from each other.
Roche said its port delivery system requiring twice-yearly refills of a customised version of eye drug Lucentis was as good as monthly injections against blindness-causing macular degeneration, a market Novartis is also targeting with its new medicine Beovu.
The companies stare each other down across the Rhine River in Basel and have clashed and cooperated over the years on various medicines. But these examples show more direct competition is inevitable, as Roche Chief Executive Severin Schwan branches out beyond cancer drugs to fresh treatment areas and Novartis boss Vas Narashiman augments his portfolio in identical disease territory.
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