Rivian Automotive spares preorders from price hike after facing backlash from customers
has rolled back price hikes on electric vehicles booked before March 1 after facing backlash from customers following a 20% increase in prices.
The Amazon-backed company on March 1 increased the base price of the Rivian R1T electric pickup to about $79,500 from $67,500, while the R1S SUV went to $84,500 from $70,000.The price hike spurred some customers to cancel orders and express frustration, accusing the company of "betraying" its early supporters, according to social media postings."I have made a lot of mistakes since starting Rivian more than 12 years ago, but this one has been the most painful.
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