And he recommends cutting costs quickly in the same way that Tesla seemingly has
. Then, he somewhat unexpectedly says, “unless something changes significantly with Rivian and Lucid, they will both go bankrupt, they’re tracking to bankruptcy.”
He then talks about how if they were a plane they’d be on a course for doom but does mention that things could change. “I hope they are able to do something, but unless they cut their costs dramatically they’re in deep trouble… and will end up in the cemetery like every other car company with the exception of Tesla and Ford” he continues.
We can’t be sure what exact methods of cost-cutting he might be thinking of though. It could be that he had in mindor something else entirely. Again, he’s got the personal experience to make an educated assessment to a greater degree than most. Sadly, none of the group there conducting the interview follows up with an attempt to dig deeper but that’s understandable in this case. The second half of this interview is over an hour-long in total on its own and it’s full of lots of deep insights into Musk’s personal views and his memory of the history of Tesla itself. We’ll keep an eye on if and how Rivian or Lucid might respond to the comments.
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