The significantly cheaper prices and easy access to eCommerce platforms are driving users to shop online rather than visiting physical stores. Traders at Jalan Tuanku Abdul Rahman (TAR) Aidilfitri Bazaar complain about less satisfactory sales due to the emergence of platforms like TikTok Shop.
KUALA LUMPUR: The significantly cheaper prices, along with increasingly easy and widespread access, are factors driving users to be more inclined to shop on eCommerce platforms such as TikTok Shop rather than visiting physical stores .
He also did not dismiss the declining purchasing power as one of the factors driving users to be more inclined to shop on eCommerce platforms. If online prices were offered too low without any control, he said, it could disrupt market prices and consequently affect traders who were focused on physical business.
"When prices are too low, it disrupts market prices. This indirectly undermines existing traders, especially those focusing on physical sales," she said
Ecommerce Tiktok Shop Physical Stores Online Shopping Pricing Access Sales
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