America loves its cocktails. But apparently, it doesn’t love making them from scratch.
The back story America loves its cocktails. But apparently, it doesn’t love making them.
Drinkworks ended up not making it — the machine was discontinued late last year — but Bartesian continues to find a market: Close says his company has sold hundreds of thousands of machines and 15 million of the “capsules” that are used in preparing the drinks. He says the product has struck a chord for a simple reason: “Making cocktails is a pain in the ass.”
I also like the customization aspect — both in terms of choosing the strength of the drink and in choosing the exact spirit of your choice .
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