The Negroni strikes the perfect balance between the bitter and the sweet — and it is ridiculously easy to prepare.
The back story Sure, we love our margaritas and martinis. But the cocktail that has become a true favorite, if not the favorite, in recent years is the Negroni, that blend of the Italian bitter spirit Campari, sweet vermouth and gin. Drinks International, a leading website that tracks the booze world, recently declared it the world’s best-selling classic cocktail .
And indeed, there’s growing demand for cocktail convenience or just about any kind of ready-to-drink alcoholic product — or RTDs, as they’re called in the booze biz. One industry report put the size of the global RTD market at $32.94 billion in 2021, but said it was expected to reach $85.5 billion by 2030.
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