The return of live sports to U.S. TV screens will set 'record' ratings in the second half of 2020 and attract new pay TV subscribers, predicts Needham analyst Laura Martin. Streaming services 'have the most risk,' she writes. More details:
"Streaming services like Netflix, Disney+, Apple+ etc that benefited from live sports being dark have the most risk to their U.S. reported sub adds during the second half," Laura Martin writes.
The analyst also highlighted: "A majority of sports fans we surveyed don't consider films or television series as substitutes to pro sports competitions, so sports programming is the cornerstone of the $150 billion revenue per year traditional Why will live sports TV ratings hit record levels? The analyst pointed to data from a Morning Consult survey in June that
Martin on Monday also mentioned the backlog of completed films, but signaled a bigger hurdle for them as they are "awaiting the intersection of cinemas reopening and consumers willing to sit for two to three hours in an enclosed space with dozens of other people."
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