The television ads are a sign of how competitive the Republican primary to replace longtime Mayor Jim Brainard has become.
features his time on the Carmel City Council, his business experience and nonprofit work. Rider owns local eateries Woody’s Library Restaurant on Main Street and Divvy in Carmel City Center.that features what she describes as accomplishments on the Carmel City Council and executive experience in marketing and human resources.
Kory Wood, a partner at Ascent Strategic and a senior advisor to Finkam's campaign, said in an email that the total ad buy for Finkam's 30-second spot is five figures and is expected to increase ahead of the primary. The ad is planned across TV, streaming, social media and texts to Republican primary voters, Wood said.
Brainard himself used TV ads dating back to his first campaign for mayor of Carmel in 1995, the mayor said. In an interview with IndyStar, Tuesday he recalled that the Republican primary in spring 1995 lined up with the OJ Simpson trial. The trial drew large ratings numbers, so Brainard said his campaign continued to buy ad time.
Brainard said he also used video ads in 2015 in the Republican primary against Rick Sharp and in 2019 in the Republican primary against Glynn.Contact IndyStar's Carmel and Westfield reporter Brittany Carloni at [email protected] or 317-779-4468. Follow her on Twitter
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