According to a “pre-pandemic” survey beauty shoppers preferred buying products in stores rather than online.
According to a “pre-pandemic” survey by Dotcom Distribution of e-commerce consumer preferences, beauty shoppers preferred buying products in stores rather than online. But when the firm did a follow-up survey during the “mid-pandemic” period, the beauty segment jumped to one of the top five most-purchased categories online.
In the pre-COVID-19 survey, Dotcom Distribution, the e-commerce fulfillment company, said the most-purchased category online was apparel, which was followed by electronics, accessories and home goods. Food and beverage was fifth. In the mid-pandemic periods, home goods topped the list and was followed by apparel, electronics, beauty and cosmetics, and accessories.
In regard to online shopping preferences, the survey showed that 82 percent of beauty consumers “reported adding items to their cart to qualify for free shipping” while more beauty shoppers “abandoned carts due to the lack of a free return policy than general consumers .”
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