Bud Light’s embrace of transgender activist Dylan Mulvaney has soured consumers’ taste for many Anheuser-Busch brands, say business reports.
What is more, case sales are down 28.4 percent for the week of May 7-13. In other words, the company sold less than three cases that week for every four it sold last year. The woes have poured into other brands owned by Anheuser-Busch, a subsidiary of InBev, according to Bump Williams.
Williams told the outlet that “Bud Light is ‘Sick'” and “It’s now infected other healthy brands with the InBev portfolio and that’s a bigger problem in my mind.” Budweiser sales fell 9.7 percent for the week ending on May 13, and Busch Light sales slid 6.8 percent. Other Anheuser Busch-owned beers like Michelob Ultra and Natural Light dipped 2.9 percent and 2.8 percent, respectively.
Conversely, Coors Light – one of Bud Light’s chief rivals – has enjoyed skyrocketing sales, with a 23.2 percent bump for the week of May 7 versus 2022. For the week ending on May 6, it climbed 22.2 percent compared to the same period last year.Credit: @luistejadabostonrealtor/LIFESTYLOGY /TMXa video to social media on April 1 in which Mulvaney opened a can of the Bud Light beer before stating, “This month I celebrated my day 365 of womanhood.
Following the backlash, Bud Light placed its then-director of marketing, Alissa Heinerscheid, “and her boss, Daniel Blake, on leave,” as theLast month, the publication reported that Bud Light would provide a free case of beer for all employees of its wholesalers amid the boycott. Now, the company is reportedly
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