Are you on Threads yet?
Instagram head Adam Mosseri said in a Threads post Monday that in the five days since its launch, 100 million people have signed up for Threads, which was rolled out as a companion app to Instagram.
She said she likes Threads but wishes she could easily follow all her Twitter friends there. Threads gives Instagram users the option to automatically follow the same accounts they do on the photo-sharing app, which makes it easier for active Instagram users to replicate a similar type of engagement on Threads. But others starting from the ground up will have to do more work.
Michael Evancoe, 28, said he hasn’t used Twitter much since his personal page was suspended years ago for what the platform attributed to violations of its rules on spam. Evancoe, who now works in production, said he agrees with some of the changes Musk has been making on Twitter and he created a new account earlier this year. But he wasn’t able to gain many followers or interactions.
In the first two full days that Threads was broadly available – Thursday and Friday of last week – traffic on Twitter was down 5% compared with the same period a week ago, and down 11% compared with the same period a year ago, according to the web analytics company SimilarWeb. But it also said Twitter traffic has experienced an overall decline even in the absence of Threads.
Among other things, those used to the more abrasive culture of Twitter could easily annoy more laid-back Instagram users. Of course, such tensions might be alleviated by potential platform changes that give people more control over what they’ll see in their Threads feed. At the moment, users are largely at the mercy of the Threads algorithm.
By integrating the new app to Instagram, Meta made it very easy for content creators to convert their Instagram followers to Threads followers. But that can also create a situation where popular content creators gain more influence while crowding out emerging talents from cultivating their own culture on a new platform, Gahan said."Somebody who is purely video and photo-based may have trouble translating to a text-focused platform,” Gahan said.
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