It may appear arcane to outsiders, but the announcement of a new era name is a massive event in Japan, marked with special newspaper editions, calligraphy shows and public festivities.
Although the Gregorian calendar is widely used in the world’s third-largest economy, Japan is the only country still using Chinese-style imperial calendars for private and public documents as well as computer records.
Company names are excluded as well as the most popular choices in private guessing competitions, amid widespread speculation online as to what the new name could be. Japan is marking the announcement of the new era in a wide variety of ways, some less serious than others.
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