The Land Rover Discovery is set for a thorough overhaul, promising excellent refinement and practicality with an electric variant likely arriving in 2025
flagship and it ultimately became one of the firm’s most popular models worldwide, with the millionth example leaving the production line in 2012.
In recent years, though, the Discovery’s popularity has waned and today’s fifth-generation model has consistently ranked as the smallest-selling car in Land Rover’s line-up. In the 12 months to March, just 16,791 examples were sold, compared with 61,717 of the similarly priced and sizedThe arrival of the new, eight-seat Defender 130 further threatens the seven-seat Discovery’s business case, albeit while commanding a sizeable premium over even the most expensive version of the Discovery.
“It has always been a very family-oriented model and we want to enhance that,” he said. “It needs to have many of the best characteristics of our luxury models, but with the emphasis on practicality and accessibility.” There is no suggestion that Bolloré’s departure will dramatically change the product roadmap and his remarks point to the next version, the ‘Discovery 6’, forming a core part of a planned new model onslaught over the coming years, which will dramatically overhaul the 4x4 brand’s range with a focus on electrification and cement Land Rover as a ‘modern luxury’ brand.
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