LA sustainable clothing brand Reformation is in the midst of a rapid retail rollout.
15 years ago, took the wraps off its newest location — a flagship at 409 North Beverly Drive, one block away from Rodeo Drive.
Reformation worked with local artists to decorate the space. Artist Ash Roberts created paintings for the store. Furniture designer Brett Robinson created new cold-rolled steel handbag stands, and glass artist Scott Slagerman made glass trays and door handles seen throughout the space.
That’s why 80 percent of the company’s stores are tech-enabled, to make shopping as seamless as possible where even the dressing room has an iPad for selecting different sizes or styles.
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