EXCLUSIVE: Hello Sunshine, the media company co-founded by actress Reese Witherspoon, has partnered with Baileys Irish Cream Liqueur to release a three short films inspired by first-time meetings (…
The branded “Meet Cute” series features three female and non-binary filmmakers — Carly Usdin, Sadé Clacken Joseph and Haroula Rose — who have each created a short film inspired by a true Bumble “Meet Cute” story. The filmmakers were empowered to retell these real-life romances in their own voice.
The series can be viewed on the Reese Witherspoon x Hello Sunshine YouTube channel and will live in a branded content hub on The Roku Channel nationwide this fall. You can also check them out below.Reese Witherspoon's Hello Sunshine Acquired By Blackstone-Backed Venture Run By Kevin Mayer & Tom Staggs
“We are thrilled to support these incredibly talented emerging filmmakers,” said Zoe Fairbourn, head of brand partnerships at Hello Sunshine. “Hello Sunshine is excited to usher in a new era of modern rom-coms and are so grateful to Baileys and Bumble for their partnership in bringing this smart, fun series to life, and for their continued support in our mission of telling stories that put women at the center.
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