Reese's under scrutiny as sweepstakes promotion raises legal concerns

Reese’s may be in violation of state and federal laws with its new sweepstakes offer currently advertised on packs of peanut butter cups.

The promotion on two-cup packages reads "You could win $25,000" and, in smaller print, "See details inside." But only after consumers have bought and opened a package can they see the small print: no purchase is necessary to enter the sweepstakes.

Three federal agencies Federal Trade Commission, the Federal Communications Commission and the U.S. Postal Service also enforce laws governing sweepstakes depending on the medium. The Postal Service requires mailed sweepstakes offers to make clear that no purchase is necessary, for example. The FTC doesn't govern sweepstakes specifically, but has broad laws prohibiting "unfair and deceptive acts.

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