Here's how Reese’s Puffs x Ambush takes fashion collaborations to a new place, and makes a connection with Pop Art.
What Andy Warhol understood better than anyone is that fame that lasts 15 minutes or longer is both a top-down and a bottom-up construct. The foundation for his notoriety wasn’t his racy films, the shock came from his elevation of everyday, commonplace, even banal, consumer goods in the form of Brillo boxes and paintings of Campbell Soup cans.
Ahn, speaking at the launch, said yes. “That’s how I look at it. How do you project your idea to serve the masses, but you can afford it—unlike the actual Campbell Soup [paintings], you know?” She adds, “Cereal is a commodity in the sense that everyone can afford it.
Ahn adds, “A lot of times the fashion message is all about scarcity, and certain people obtaining something that’s hard to get a hold of, so to me, if I’m working with an industry that’s outside of fashion, I want to reach as many people as possible.” She continues, “I think that’s the power of design that you can reach and really inspire people; and that is our duty too.
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