Red Bull fires top North American executives following internal controversy over Black Lives Matter and the leak of an offensive presentation slide
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Insiders said it was widely believed the North American execs were fired because corporate leaders in Austria blamed them for the leaks and internal tensions behind them.Red Bull fired its top two North American executives, CEO Stefan Kozak and president and CMO Amy Taylor, and global head of music, entertainment, and culture marketing Florian Klaass.
"Red Bull has decided to strengthen the focus of its culture marketing programs on where it makes most impact," the spokeswoman said. "Culture programs that remain include Red Bull BC One, Red Bull Dance Your Style, Red Bull Batalla de los Gallos." Employees told Business Insider the firings and leaks illustrate a divide between the company's US culture and its more conservative Austrian leaders.
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