With Pixie the Chihuahua curled nearby and studio walls covered in mementos, Jeff Katz leans into the radio microphone and delivers a rather less cozy message to his conservative audience: Joe Biden and Democrats are corrupt villains destroying America.
"I don't like him," Katz tells his Newsradio WRVA audience from his home studio in central Virginia, referring to the 80-year-old president.Katz is a veteran foot soldier in an airwaves army saturating talk radio with thousands of usually unscripted, occasionally unhinged shows, often featuring long-debunked conspiracy theories.
On the Sean Hannity Show, the most listened-to talk radio broadcast in America, with a weekly audience topping 16 million across 600 stations, the 2020 election was falsely referred to as fraudulent, rigged or stolen in 35 out of 45 episodes, according to MIT transcripts studied by The New York Times in 2021.
He says Trump earned massive listener appeal because he copied talk radio's populist shift and ditched the traditional Republican platform. Giordano's listeners -- like millions tuning in to syndicated stalwarts Hannity, Glenn Beck, Mark Levin, Dana Loesch and Mike Gallagher during rush-hour commutes -- squarely back the brash billionaire.
Radio deregulation in 1987 opened the floodgates to partisan programming, and ex-DJ Rush Limbaugh, a master of political bombast, blazed a rightwing trail to challenge the National Public Radio network routinely accused of reflecting liberal sentiments. "The audience loved Trump," Harrison says."As a result, radio hosts started to be more Trump than they were before."
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