Supermarket Aldi has revealed record sales for last year.
The company, which says it has attracted around one million more customers to its stores over the past year, said rising living costs have created a shift in attitudes, adding that a ‘new generation of savvy shoppers have turned their back on traditional, full price supermarkets’.
Aldi said its rate of investment in the UK would increase in the next two-year period to more than £1.4bn, including work to expand its distribution and store network as well as improving existing stores and technology infrastructure to support growth. Giles Hurley, Chief Executive Officer for Aldi UK and Ireland, said: “Although inflation is easing, households are still under real pressure from higher living costs.
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