Reba McEntire’s marketing team encouraged her to hide her 1996 haircut for months so she could use the chop to promote her new album
Reba McEntire’s red hair has always been her signature — to the point that her team once weighed in on her styling decisions.
They ultimately came to a compromise: McEntire would cut her hair, but the new style would become a major component of the marketing plan for her 1996 album, What If It’s You. “So I guess you could say it worked,” she joked. “A new style may seem like a small thing, but it helped me feel more like myself, and I think my fans liked that. It just goes to show — trust your gut and do what’s right for you. Everyone else will catch up.”
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