What's the best business logo in L.A.? Our readers have plenty of takes. Here are some of our favorite responses:
Through latimes.com, social media and email, Angelenos gave a hat tip to the Western Truck Exchange caricature of brothers Mark, Dan and Wayne Holtzman, who since 1982 have represented the family business in advertising and on signs and thousands of truck mudflaps.
“That logo first welcomed me to Los Angeles when I arrived in 1988,” one reader said. “Glad to finally know the story behind the legend.” Little Man, as the company calls him, first appeared in 1931, 10 years after the pest extermination firm was founded in Los Angeles. Dapper in his black tux, wingtips, gloves and top hat, Little Man holds up a warning finger at his arch nemesis, Menace Mouse, with a large mallet hidden behind his back to counter the rodent’s small knife and fork.
throughout the city since it last won the World Series in 1988, when Ronald Reagan was still in the White House.It’s been years since the heyday of cartoon star Felix the Cat, but the cat was nonetheless the choice of many familiar with theThe sign has ditched the historic and expensive neon for LED lights, to the dismay of neon enthusiasts.
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