What Tesla Needs to Dominate the Market (Part 1)
have friends and family members who are looking to purchase an electric car, and that discussion has gotten more varied and interesting in the past year. An interesting bit of information came out in our “Tesla News” chat whenwrote, “most people I know are now buying an EV, and none of them is buying a Tesla.” With one exception , I’m in the same boat as Benni.
Editor’s note: Despite the above anecdote, and notwithstanding the arguments and ideas below, Tesla sells as many vehicles as it builds and actually has a long waitlist because there’s so much more demand than production capacity. Despite its rapid production growth, that can seemingly never keep up with growing consumer demand for the Model 3 and Model Y. And that production–demand mismatch mostly comes down to battery availability.
Taking a step back and looking at the Tesla lineup as a collection of cars, and not a collection of electric cars, I have to agree.For many years — a few decades, in fact — BMW was accused of selling “.” This was superficially true, as the E36 3 Series of the early 1990s looked an awful lot like the 5 Series, which looked an awful lot like the 7 Series .
. Despite the unfortunate rear of that car, it successfully allowed BMW to transition from what it was to what it is, and it has come into its own, aesthetically, in a way that can’t really be said of other brands. A BMW looks like a BMW,Tesla, though? Tesla seems to be stuck in that “same sausage” mire that trapped BMW once upon a time. I know I’ve had trouble distinguishing a Model Y from a Model X when some other object wasn’t around to give me a sense of visual scale.
Is that styling bad? No, not really. Most people seem to feel that Tesla styling ranges from “inoffensive” to downright handsome , but if you don’t like the look of the Model X, you probably don’t like the look of the Model Y, you know? And, with no other sausages currently available, that means you’re probably shopping elsewhere.
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