'It’s about sharing a more complete and authentic portrait of American style and of the American dream—ensuring stories of Black life and experiences are embedded in the inspiration and aspiration of our brand.”
, due to arrive in stores and online later this month. Comprising suiting, knitwear, outerwear, dresses, footwear, and accessories, the capsule filters Ralph Lauren’s long association with campus-inspired apparel through a refreshing new lens.“This collection expresses the spirited history, deep sense of community, and legacy of timeless dressing at historically Black colleges and universities,” Lauren says. “It’s so much more than a portrayal of a collegiate design sensibility.
Imagery from the 1920s to 1950s informed the silhouettes — all rooted in Ralph Lauren’s classic tailoring—as did certain key pieces from both Atlanta schools: white patchwork eyelet and silk wrap dresses nod to Spelman’s annual, while a wool flannel blazer riffs on the one that Morehouse men traditionally get as freshmen. “Historically Black colleges and universities have uniquely been centers of both intellectual discourse and cultural influence for more than 150 years,” says David A.
Adds Mary Schmidt Campbell, the president of Spelman College, “by sharing the early history of Spelman, as reflected in archival research, through clothing, the collection encourages conversations about the creative power of the Black experience.”“As we designed this collection, we understood the gravity of it and the importance of it,” says James Jeter, the director of concept design and special projects at Ralph Lauren who spearheaded the project.
Nadine Ijewere lensed the smart accompanying campaign, mixing models like Aaliyah Hydes and Franciele Santos with current students, faculty, and alumni from both Morehouse and Spelman. Although Ralph Lauren has long featured Black models in its imagery — beginning with the likes of Naomi Campbell and Tyson Beckford in the 1990s — this marks the brand’s first campaign using exclusively Black talent both in front of the camera and behind the scenes.It’s a fact not lost on Ijewere.
The Polo Ralph Lauren Exclusively for Morehouse and Spelman Colleges Collection is available to the public on March 29. Produced to coincide with the launch, a short film,
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