There are also clothes and some in-game skins.
Ralph Lauren is hopping on the battle bus. The brand is the latest fashion house to partner with— and as part of the deal, the company’s iconic horse logo has been redesigned with a cartoon llama.
There are two sides to the announcement. First, there’s the digital part, with two Lauren-designed in-game outfits that’ll be available in theThere’s also a physical component with a capsule collection of IRL clothes that will be available starting on November 2nd. This will include hats, hoodies, and — of course — polo shirts. The company also says it’s working on a physical version of the boot the in-game characters are wearing, which will be available to purchase at some point in the future.
In a first for Ralph Lauren, the collection was concepted as a digital-first capsule, creatively influenced by a gaming design aesthetic. The digital outfits showcase Ralph Lauren’s signature artistry and craftsmanship, rendered in high fidelity with incredibly rich detail, while the physical capsule collection translates the outfits into the real world.
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