Strong demand for Ralph Lauren Corp's Polo shirts and tweed jackets in Chin...
) Polo shirts and tweed jackets in China helped the high-end apparel retailer beat quarterly profit estimates on Thursday, sending its shares up nearly 14%.
Apart from opening more stores in the world’s second-largest economy, the over 50-year-old company has also partnered with local e-commerce platforms such as Alibaba’s Tmall and WeChat to boost online sales. A marketing strategy focused on Instagram and new pop-culture-based apparel, including a collection celebrating the 25th anniversary of the hit TV show “Friends”, have also helped Ralph Lauren tap a new generation of customers and boost sales.
Malaysia Latest News, Malaysia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Ralph Lauren and DVF Get the Documentary TreatmentTwo films anchored by fashion designers explore what it means to be an American.
Read more »
Lauren Alaina's Ex John Crist Reacts to Sex Misconduct AccusationsMultiple women have accused Christian comedian and YouTube star John Crist of sexual misconduct over the years.
Read more »
Ralph Nader appears to soften previous comments that Boeing's 737 Max should never fly againConsumer advocate Ralph Nader indicates there could be a path for Boeing to get its 737 Max jet back in service.
Read more »
Ralph Fiennes, Jessie Buckley, Ken Watanabe Join 'Cottontail' (Exclusive)The drama, from 'Philomena' producer Gabrielle Tana, is being introduced to buyers at the AFM by WestEnd Films.
Read more »
Lenovo's quarterly profit jumps 20% on strong personal computer salesChinese personal computer maker Lenovo Group reported a 20% year-on-year jump in second-quarter profit on Thursday, slightly beating analysts' estimates, on the back of strengthening demand for its products.
Read more »