Ralph Lauren Corp. has introduced The Cradle to Cradle Certified Gold Cashmere Sweater, which is expected to be worn and live on responsibly for generations.
The company scored “gold” for material reutilization, renewable energy and carbon management, water stewardship and social fairness, and “platinum” for material health.
The Cradle to Cradle Certified Gold crewneck sweater is set to replace the original icon , and the certification will be expanded to include additional cashmere styles. “The kind of luxury we stand for at Ralph Lauren has always been about timelessness, authenticity and life well-lived,” said Katie Ioanilli, chief global impact and communications officer of Ralph Lauren. “Today more than ever we believe true luxury encompasses not only a product’s beauty and quality, but how it was made and how it will endure. That’s why we’ve created the industry’s first Cradle to Cradle Certified luxury cashmere product, with plans to deliver four more verified icons by 2025.
The Cradle to Cradle Certified Gold cashmere sweater will be featured in a consumer marketing campaign that broke Tuesday featuring models Andreea Diaconu and Simon Nessman, a real-life couple who have a commitment to preserving and protecting the environment. The campaign appears across Ralph Lauren social channels and ralphlauren.com, where consumers can find more information about the sweater, recycling program and the company’s efforts to support a circular economy.
Ralph Lauren has set a goal to implement circular principles into its design and development process by 2025 as part of its Global Citizenship & Sustainability Timeless by Design program. The Ralph Lauren Live On promise further builds on these commitments and the company’s existing circularity strategy by enabling its past and future products to live on responsibility by 2030.
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