Quibi Super Bowl Ad: Shortform Digital Service Gets In The Big Game
Picture this: Your bank heist goes off just as planned. But as you flee, there’s one teensy-weensy problem: Your getaway driver is distracted by shortform digital content. Don’t worry, he assures, “I’ll be there in a Quibi.”Here is the first national ad for Jeffrey Katzenberg and Meg Whitman’s mobile-exclusive entertainment platform, which will air during the Super Bowl on Sunday. Quibi – rhymes with “bibby” – promises “quick bites, big stories,” basically short bursts of entertainment.
Quibi has been stocking its program library for the past several months, often announcing a new series or project every day. Among the many big names set to appears in and/or produce content are Reese Witherspoon, Liam Hemsworth & Christoph Waltz, Laura Dern, Zac Efron, Lena Waithe, Curtis “50 Cent” Jackson, Gabrielle Union, Robbie & Stephen Amell, Kendall & Kris Jenner, Andy Samberg, Andy Cohen‘s Justin Roland, Veena Sud, Joe Jonas, Chance the Rapper, Adam Devine and Ridley Scott.
So have a quick bite of Quibi’s Big Game ad titled “Bank Heist,” then move on with the rest of your day.
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