Qualcomm aims to take on Nvidia, Intel with new AI chips

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Qualcomm aims to take on Nvidia, Intel with new AI chips
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Qualcomm Inc on Tuesday unveiled a new chip for speeding up artificial intellige...

SAN FRANCISCO - Qualcomm Inc on Tuesday unveiled a new chip for speeding up artificial intelligence work, aiming to diversify beyond its stronghold in mobile phone chips and into a fast-growing market now dominated by Nvidia Corp and Intel Corp.

At an event in San Francisco, Qualcomm said it plans to begin testing its new Cloud AI 100 chip with partners such as Microsoft Corp later this year, with mass production likely to begin in 2020. In order to serve those smaller “edge” data sites, Qualcomm is focusing on AI chips that consume small amounts of electricity and generate little heat - a specialty it developed when making chips for mobile phones, which run on small batteries and live in pockets.

“You can’t rely on big [data center] buildings with air conditioning,” Amon told reporters at the San Francisco event. “That’s our bet - performance per watt leadership.”

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