The Malaysian agency signs a three-year deal with the London-based English football club for the stadium’s naming rights.
The new name for the Loftus Road Stadium takes immediate effect and will be in place until the end of the 2025/26 season.
In a statement, QPR said it reached an agreement for Malaysia External Trade Development Corporation to become its naming rights partner for the stadium on a three-year deal.QPR co-owner Ruben Gnanalingam sits on the board of Matrade. “This decision to render the naming rights of the stadium is made with the commercial interests of the club at heart, and we look forward to working with Matrade,” he said.
“When I initiated the proposal for Matrade to rebrand itself after 30 years of its establishment, I saw that the new naming rights partnership was a great opportunity to elevate its brand visibility on the international scene,” the former housing and local government minister said.
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