Purple Carrot CEO says national meat shortages will lead to a massive boom for plant-based food companies — while shedding light on the 'barbaric' meatpacking industry
continue to roil the country, Purple Carrot CEO Andrew Levitt is preparing for what he anticipates will be a massive boon for the already burgeoning plant-based food industry.
Meatpacking plants emerged as major hotspots for the spread of the coronavirus at the end of April and early May, sickening workers and temporarily shuttering factories. With facilities closed, meat production plummeted, leaving grocery aisles empty and prompting companies to place limits on beef and poultry purchases. Impossible Foods to capitalize
Levitt said he anticipates sales to continue increasing at his own company. In recent weeks, Levitt said its member skip rate — in which a user can pass on a week of meals — decreased by 20%. Meanwhile, the number of meals purchased has increased, and the cost to acquire new users "has dropped substantially," he said.
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