Prudential BSN Takaful (PruBSN) is committed to improving healthcare accessibility and sustainability through innovative products and strategic partnerships. The company is focused on making syariah-compliant financial protection inclusive, affordable, and impactful.
Prudential BSN Takaful (PruBSN), a family takaful operator, is committed to improving healthcare accessibility and sustainability through innovative products and strategic partnerships. CEO Wan Saifulrizal Wan Ismail stated that as Malaysia faces rising medical costs and evolving healthcare demands, PruBSN is actively working to make syariah-compliant financial protection inclusive, affordable, and impactful. The company offers various initiatives to achieve this goal.
One example is the Microtakaful Jariyah programme, which has benefited over 182,000 individuals in the B40 segment, paying out RM5 million in claims since its launch. PruBSN also focuses on financial inclusion and community resilience through platforms that enable real-time policy management and secure coverage using EPF savings. These platforms aim to bridge the gap in financial literacy and accessibility.PruBSN's award-winning 'NextGen Underwriting' system enhances efficiency, reduces policy processing times, and improves customer experiences. Sustainability is a core focus for the group, with PruBSN integrating sustainability into its operations through community-driven initiatives and environmental, social, and governance-focused products. One such product is a syariah-compliant ESG fund, highlighting its commitment to aligning financial protection with environmental responsibility. Programs like 'Mobility is Life' and 'Vision for Education' extend support beyond financial coverage, fostering community well-being. Looking ahead, PruBSN plans to enhance its digital offerings and expand hybrid distribution channels, allowing for greater personalization of Takaful solutions. By aligning with national sustainability goals, PruBSN aims to empower communities while meeting Malaysia's growing healthcare needs. Wan Saifulrizal added that PruBSN is expanding its digital offerings to meet the evolving healthcare needs of Malaysians. Leveraging advanced data analytics and artificial intelligence, PruBSN plans to develop more personalized solutions that cater to individual health risks and preferences. This will help PruBSN enhance its offerings, making Takaful protection more tailored and responsive to customer needs. The company's focus will be on improving customer engagement, with an emphasis on seamless, real-time communication across multiple channels. This ensures customers receive timely support and information on their healthcare coverage. Through customer-centricity, innovative products, and strategic partnerships, PruBSN remains a leader in providing accessible, sustainable takaful solutions for Malaysians of all backgrounds
PRUBSN TAKAFL SUSTAINABILITY HEALTHCARE INNOVATION
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