Yesterday, Proton held a media briefing at its Tanjung Malim plant to talk about its quality initiatives, covering the entire lifecycle from product development to after-sales.
The event seemed particularly well-timed considering the
To achieve its goal of maximising customer satisfaction, Proton has focused on four key areas, namely engineering and project quality, supplier quality, production quality and market quality. The first of these refers to the company’s ability to produces new models in an efficient and effective manner.
Using this approach, the market concerns ratio index within the first 100 days from launch has fallen from 6% with the launch of theEngineering quality also means adopting new trends, particularly in the field of Connected, Autonomous, Shared and Electric vehicles, to ensure the technological readiness of Proton’s products. Right now, 4G connectivity can be had across the company’s lineup except theset to get them too.
The company has also looked into upgrading its suppliers’ capabilities with the introduction of the Quality Assurance System Audit and a yearly supplier quality performance audit, ensuring sustainable product quality through advanced process control. Proton said it has registered a 43% increase in the number of vendors able to hit a minimum QASA standard of BBB .Next is production quality.
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