The next threat to Airbnb: Superhosts want to leave the platform and take their listings with them
The biggest hosts on Airbnb seem poised to bite the hand that feeds them, according to a new report published on April 6 in short-seller Edwin Dorsey's newsletter,"The company will now need to compete against its best and largest hosts," Dorsey wrote, as professional Airbnb hosts build out their own direct booking platforms and offer deals to incentivize guests away from booking on Airbnb.
The continually growing demand for short-term stays might be a driving factor for hosts to go rogue. Analytics site AirDNA reported thatIt's a trend that poses a potentially huge threat to Airbnb, as the top hosts in the short-term-rental industry represent a large share of the bookings pie. In 2022,
that across both Airbnb and its rival Vrbo, the top 1% of hosts operate 23% of all active listings and generate 28% of total revenue.Airbnb stock dropped as much as 6% on Thursday after the Bear Cave report was published,Airbnb did not respond to a request for comment.Top hosts have spoken out recently about their desire to leave the platform.
The couple admitted, however, new hosts might not be able to replicate their strategy. They told Insider it would be"pretty difficult" for a newer host to get a"decently filled calendar right off the bat without using something like Airbnb and Vrbo." for her $1 million Arizona home, where she landed $50,000 in bookings in her first year. Her main concern was not relying solely on Airbnb and Vrbo. Axel Springer, Insider Inc.'s parent company, is an investor in Airbnb.
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