Proenza Schouler designers Jack McCollough and Lazaro Hernandez got a jump on New York Fashion Week, showing their spring 2025 collection Wednesday morning.
Proenza Schouler sailed into New York Fashion Week early, showing the spring 2025 collection ahead of the official calendar on Wednesday morning.
Proenza took a space in the New York Mercantile Building on Harrison Street, the first time the circa 1884 former grocery commodities trading building has hosted a fashion show. If the show was quiet, the clothes were not, as the designers aimed to turn the page on the ubiquitous quiet luxury trend in favor of something a little more jazzy.
But they are American sportswear designers, and the focus was on that for this collection of wearable pieces in clever cuts with the craft, color, leather and print that are the brand’s tried and true selling points, as well as nods to the prep trend that’s in the ether. “This season we’re going back to the things that make us, us,” Hernandez said.
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