After partnering on a series of runway beauty looks, the two brands distill their shared vision into a limited-edition set, complete with a vegan leather edition of Merit’s classic tie bag.
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Last Saturday, shortly before the white-walled galleries of Phillips auction house moonlighted as a runway, makeup artistdetailed the particulars of Proenza Schouler’s spring 2024 beauty direction. Surprises were not in store.
More than two decades into the label’s run, the Proenza Schouler duo have honed in on an aesthetic driven by the kinds of women they want to celebrate. “You notice them before you notice their personal style,” McCollough says in a post-show call with Hernandez. They offer up a string of examples from their mood boards of late. “who opened the show,” Hernandez says, referring to the musician who also supplied the runway score.
A fresh-faced model backstage at Proenza Schouler’s spring 2024 show. Makeup artist Diane Kendal used Merit Beauty products to create the look.The beauty company first began sponsoring Proenza Schouler’s shows in February 2022, seeding a kinship that gave rise to the Runway Set—a name that’s duly earned.
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