Productiv, founded by former Google Analytics head, raised $20 million - Business Insider

The former head of Google Analytics just scored $20 million more for his startup Productiv, which is helping businesses manage the sheer number of software subscriptions they use

This story requires our BI Prime membership. To read the full article,Productiv, a startup founded by former head of Google Analytics Jody Shapiro, just raised $20 million in Series B funding, just 6 months after raising its Series A.

Rama Sekhar, a partner at investor Norwest Venture Partners, which led this latest round of funding, said Productiv is addressing a huge challenge that his firm saw in the market for cloud based software and subscription services by applying a Google Analytics model to enterprise software. Shapiro saw a need for a service like Productiv's as the number of cloud based software tools — often called software as a service, or SaaS — in the world keeps increasing, making it harder for businesses to organize and make smart decisions.

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