The critical importance of product content and the role it plays in whether consumers abandon their shopping carts, make a purchase, or return a product.
Also, important, or very important? The ability to pick up and return purchases from or to stores according to Gen-Z , Millennials , Gen-X and Boomers .The best ways for brands and retailers to meet or exceed those expectations? Having easily navigable e-commerce shops with clear, accessible information about their products and content consistency across every platform or channel consumers engage.
Create a consistent policy explaining how customers can return products. Ensure the policy is clear and easily found on your website. PDPs should include engaging, informative, high-quality content that includes measurements or dimensions, materials, sizes, color, pricing, shipping options, availability, a high-level overview of the product’s features and benefits and accurate images and reviews, where relevant.
So, while many Gen-Zers may purchase dupes based on retail influencers’ social media posts, this generation is also more socially conscious and aware of working conditions and sustainability issues. This awareness presents an opportunity for brands to position themselves accordingly.
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