Pro Makeup Artists Swear by These Hydrating Serums That Prep Skin for Flawless Makeup Application

Great makeup starts with your skin.

’—but it stands to reason that your makeup application should get an update, too.

While the heat and humidity of summertime calls for heavy duty putty primers and oil-absorbing powders, mastering your winter makeup prep is all about packing on hydration, according to Rachel Duncan, professional makeup artist and owner of luxury bridal makeup company“Beautiful makeup starts with hydrated skin, I can't say it enough,” explains Duncan. “Get rid of all that dead/dry skin…It’s what causes cakey looking makeup nine out of 10 times.

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