Priyanka Chopra Jonas' latest project is an initiative meant to broaden the global conversation about diversity.
Actress & producer Priyanka ChopraThe actress, producer & activist’s latest project falls right in line with that statement—and she wants to bring others on that journey alongside her. Chopra recently announced a collaboration with Obagi, a medical grade skincare product, on its new Skinclusion campaign, which encourages people around the world to recognize and address hidden or unconscious bias, specifically those surrounding skin tone.
Chopra immediately gravitated toward this project, she says, because it highlights the importance of diversity and inclusion in a very ‘simplistic’ way. “Globally, diversity's something that is not as loud of a conversation as it should be. And by diversity, it is not just different skin types. It's different ethnicities, different people of different likes, dislikes.”
The Skinclusion campaign aims to help people identify their unconscious biases and, ultimately, move past them as a society. Visitors to thecan view resources from ICDO and Project Implicit, and take the Skin Tone Implicit Association Test . They're also encouraged to use #Skinclusion when sharing stories of why diversity and inclusion are important to them.
For Chopra, this is personal. In high school, she says, classmates would refer to her using racial epithets like ‘curry’ or ‘brownie,’ even telling her to"Go back on the elephant you came on.” She credits her parents for instilling in her a strong sense of self-worth that allowed her to overcome these biases. Years later, with a globally successful career, Chopra is using her personal experiences to make a difference for others.
Chopra understands the potential for diversity to become a buzzword that’s thrown around without any considerable action. She has continuously broken barriers in the entertainment industry, one of the most notable becoming the first South Asian to headline an American network drama series . Her challenge to the industry: create better roles for women and people of color. “[Diversity] is something that is on top of people's minds,” she says.
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