Primark's £5 foundation praised as 'a real hidden gem'

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Primark's £5 foundation praised as 'a real hidden gem'
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The foundation is said to be a 'dupe' of an Estee Lauder version Curiously

Primark has released a foundation which an Instagram account claims is similar to a high end make-up brand.

The foundation was shared to @dupeshopbeauty‘s 234k Instagram followers yesterday and has racked up thousands of likes already. The account shares its findings of different dupe items within the beauty industry.The video was captioned: “A real hidden GEM”. In the video it said: “OH MY GOD!! You need to keep watching to see what I found inside Primark.

The product description read: “Available in a plethora of hues to help you find your perfect match, this is an ideal foundation for oily skin types thanks to its matte formulation. It’s designed to offer a buildable medium to full coverage that seamlessly blends into the skin to blur imperfections, while aiming to achieve all day wear for a look that remains fresh from day to night.

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