Premier League clubs have agreed to ban gambling sponsors on the front of their shirts from the start of the 2026-27 season
Campaign group welcomes ‘huge step’ but say more neededA groundbreaking agreement under whichclubs have banned match-day front-of-shirt sponsorship deals with gambling companies from the summer of 2026 has provoked mixed reactions.
“Just moving logos to a different part of the kit while allowing pitchside advertising to continue is totally incoherent,” said Grimes. “The government and the sport itself now need to wake up to the reality that gambling ads are unhealthy, unpopular and will be kicked out of football. Delaying that moment is risking the health and lives of another generation of young fans.”
Tony Bloom, the Brighton owner, has made a fortune from sports betting but endorsed the ban. “I don’t think having gambling sponsorship on shirts is good,” he said. “But I understand the gambling companies pay best so it’s a difficult decision for clubs to turn them down.” In January Aston Villa’s fan consultation group discussed the issue with the club’s chief executive, Christian Purslow, and were told the “commercial reality” for mid- and lower-table teams was that gambling companies invariably provided double the money offered by other sponsors.
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